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“Merchen-tainment” – An IP Rights Production, Presented by Ralph Lauren…
Ralph Lauren has said, “I don’t design clothes, I design dreams.” And he has delivered. The fashion-stallion’s dreams are likely to earn him the blue ribbon in – Architecture? Art? and Technology?...
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Check Out This December Issue… Russian Vogue Ran an Ad With a REAL Video...
Gawker.com reported that the December 2010 issue of Russian Vogue contains an actual media player embeded into magazine ad for Bacardi’s vermouth brand, Martini & Rossi, flaunting it’s newly...
View ArticleMK Copied
In the United States District Court in the Southern District of New York, Michael Kors filed a claim against, Oatt, a company that produces inexpensive graphic-print T-shirts. MK claims Oatt copied...
View ArticleHow Young Is Too Young?
Earlier this month, CaseClothesed reported on Abercrombie & Fitch pushing the envelope a bit too far with padded bathing suits marketed toward girls aged 7 and above. Earlier this year, Styleite...
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Garb-Gaming is Going Gold!
The fashion world seems to be the “newb” when it comes to using gaming as a marketing tool, but “gratz” to the luxury brands and retailers for “making a play” to engage top-tier consumers and build...
View ArticleKim Kardashian Sues Old Navy Over “Look-alike” Ad Campaign
Kim Kardashian has recently filed suit against Old Navy for unspecified damages regarding an advertisement that she believes intentionally features a look-alike. Kardashian, (pictured left) alleges...
View ArticleAd that’s too scandalous for Europe…
They say any publicity is good publicity, but that is not always the case. Britain’s Advertising Standards Authority (ASA) has shut down Marc Jacobs’ ad, for its Oh’ fragrance Campaign, as it is just...
View ArticleHumane Society Targets Retailers for “Faux Fur” Claims
According to WWD, the Humane Society of the U.S. has filed a legal petition with the Federal Trade Commission against 11 major retailers for allegedly mislabeling and falsely advertising fur-trimmed...
View ArticleHudson + Broad Sues Penney’s Over “Fair and Square” Campaign
According to WWD, Hudson + Broad, a visual merchandising and branding firm, has filed suit in Manhattan’s U.S. District Court against J.C. Penney Co. Inc. The major retailer must answer the complaint,...
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Gucci Awarded $4.7M in Guess Case
Anyone who has walked into a Guess store in the past four years has probably noticed that the company’s handbags resemble the iconic Gucci pattern. Sure, both brands start with the letter “G,” but...
View ArticleHiring a Creative Agency: London Has Many Providers Your Brand Can Count On
Within an consumer market that continues to add creations and new products every year it is important to ascertain how your products can stick out in this space. If you would rather continue the daily...
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